LIDA is a start up within the M&C Saatchi Group. We've got a clear focus – our goal is to redefine customer engagement in Australia.
After years of agencies and marketers talking about customer engagement, we're doing it. We're taking all the theories, and the until-now-too-big-to-handle data, and we're turning it into work that gets results.
In the last year, we've worked on the CRM business for Australia’s biggest brands, and we're turning their brand promises into brand proofs.
We say we're LIDA by example.
LIDA creates work that’s always on – designed to give our clients’ customers what they want, when they want it.
That means it can range from seeds to heartbeat cars, with impact the only thing it has in common.
LIDA lives where creativity, data and technology converge. With data informing everything we do and technology enabling us to be truly 'in the moment', we can help brands be proactive in their customer relationships, not reactive.
Under-pinning this is our 70/20/10 working philosophy.
of our effort is focused on delivering brilliantly every day
is about testing and learning for tomorrow
is about pushing frontiers, innovating for the future
Our team consists of the best local and global talent, and top-shelf only leaders.
Victoria has almost two decades of experience in customer engagement, including data, CX, CRM and loyalty. She has been instrumental in building the LIDA business in Australia and leading campaigns for clients including IAG, CommSec and Commonwealth Bank.
Previously from Lavender, she was instrumental in developing loyalty and customer engagement initiatives for clients including IKEA Family, EB Games, Westpac and Telstra.
Beginning her career at George Patterson Bates in 1997, Curro’s first major campaign was to sell tickets for the Sydney 2000 Olympic Games. It was then she ignited her love affair with direct marketing. Victoria went onto become Director of Direct Marketing at the same agency – becoming the youngest person ever appointed to the board of directors.
Victoria also held the role of Managing Director of MRM (McCann Relationship Marketing) Australia, which also expanded to a MD role of both MRM and McCann Erickson. Under her leadership, the agency grew significantly and acquired twelve new clients.
Paula has over 20 years experience as an award-winning Creative Director and Copywriter, as an integrated and through the line specialist. She has won nearly 100 international and national creative awards, and has been honoured to be an awards judge many times – the highlights being an ADMA Creative Chair, and a Cannes Lions and D&AD Juror. She has worked across every industry category, on Australian, regional and global accounts. The longest periods of her career have been spent working at JWT Singapore, DDB Rapp Melbourne and M&C Saatchi Sydney.
Brendon cut his teeth in the fast-paced world of retail and fast food advertising, before gaining experience across a range of FMCG, finance and travel brands. While starting out with a real focus in traditional advertising, in recent years Brendon has worked primarily in the CRM and customer engagement space. He has helped to develop multi-award winning strategies and successfully launch new products for iconic Australian and international brands, with a focus on delivering measureable business outcomes.
99 Macquarie Street
Sydney NSW 2000
T +61 (2) 9019 6699