Big support for small businesses
It’s often said that SMEs are the lifeblood of Australian business, but more often than not, it’s a journey that most business owners take alone with little support.
What they need is help identifying areas for improvement and growth. They want to be more innovative, but managing the everyday stops them from learning and trying new things.
Using customer data, we identified six industry segments and delivered hyper-relevant content, business advice and support direct to their inboxes and mailboxes.
The campaign enjoyed an email open rate 52.8% above industry benchmarks.