helping investors invest in themselves
Sometimes, the hardest part is to start. That’s what we found when fewer first-time traders were opening accounts with CommSec.
They were being held back by two fears: not knowing what to do and fear of “making a hash of it”. CommSec’s platform was seen as technical and complex – not a place for the novice.
Confidence comes with practice. So we gave our first-time investors a series of ‘Mentor in a Minute’ video tutorials to help them build their knowledge and skills.
Nearly 200,000 new investors visited the website, with an average dwell time of 11 minutes.
30%of uniques users returned within