Pfizer

Real Smokers, Real Chats

People can find it difficult talking to their doctor about quitting smoking. So, we took the conversation out of the doctor’s surgery. 

In this campaign, we explored the struggles smokers experience and the role a doctor can play in supporting them and on their quit journey. The goal here was to humanise the doctor, and normalise the conversation.

Watch the 30 second ad
Watch Roxy’s quit chat
Watch Rob’s quit chat
Watch Maddie’s quit chat
We also used digital out of home placements, to illustrate how easy a Quit Chat with a doctor should be, by comparing it with other everyday conversations.